This sign was just one of numerous pieces where I integrated First Republic’s refreshed aesthetic.
The direction was to ensure that the quote could be easily read from across the street. To achieve this, I started by incorporating relevant imagery and giving emphasis to a powerful pullquote from the testimonial. Afterwards, I isolated the complete testimonial quote and enlarged it to enhance its visibility. Finishing, I merged all the elements together in the final frame, and reunited all the elements.