CHRIS THOMAS RUBENSTEIN
MULTIDISCIPLINARY DESIGNER
PRINT | DIGITAL | MOTION

CHRIS THOMAS RUBENSTEIN

MULTIDISCIPLINARY DESIGNER


PRINT | DIGITAL
| MOTION

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social media advertisements

Company

First Republic Bank

Role

Animation and design.

Featured on Instagram, the objective of this piece was to make drive awareness of our Personal Line of Credit utilizing typography and graphics alone.

Utilizing stock video, this social media piece cleverly utilizes humor and hyperbole to generate excitement among viewers regarding the opportunity to refinance student loans at incredibly low rates. Scheduled to launch shortly before the Super Bowl, I incorporated a royalty-free soundtrack that resembled the catchy jingles often heard during NFL games and commentary.

Featured on Instagram, this ad used clever hyperbole and stock video to metaphorically highlight just how incredibly low our student loan refinance rates were. Paired with a dynamic countdown rate ticker, it outperformed all other Instagram placements, remaining a top performer for several months.

Designed for LinkenIn, using a free 3D cityscape compatible with Cinema 4D, I designed this ad to evoke the vibrant atmosphere of Times Square during New Year’s Eve. Released strategically at the start of the year, the ad featured countdown tickers to highlight exceptionally low rates, encouraging viewers to refinance their student loans as part of their fresh start.