We partnered with a unique geolocation-based ad network to target a specific audience of pedestrians within a designated block radius in Manhattan.

This campaign appeared on mobile devices, billboards, subway station signage, and on signage inside bank branches, to deliver an immersive advertising experience.

To create this composition, I used B-Roll footage from a testimonial video shoot that showcased a First Republic Student Loan Refinance client surfing and playing the piano.

The emphasis was on the opportunity to pay down loans at a low fixed rate, allowing individuals to dedicate more time to their passions.