CHRIS THOMAS RUBENSTEIN
ART DIRECTION + GRAPHIC DESIGN + PRODUCTION + AI WHISPERER

Aisle Headers for Concrete Display

Client
Orchard Supply Hardware

Design Execution
Chris Rubenstein

Copywriting
Mark Boston

In an effort to simplify our extensive inventory of concrete, sand, grout and other landscape materials, I was asked to design aisle header signage.

Working with the merchandiser, I received a spec with dimensions so that each product description could be shown right above it's corresponding inventory.

These headers inform customers of use cases and help them estimate the right amount to purchase.

We also included informative "Did you Know" tips to help the DIY enthusiast.