Student Loan Refinancing Social Media Advertisement
Client
First Republic Bank
Animation
Chris Rubenstein
Creative Collaboration
Chris Rubenstein, Leo Pike, Christian Legg
Copywriting
Christian Legg
Utilizing stock video, this social media piece cleverly utilizes humor and hyperbole to generate excitement among viewers regarding the opportunity to refinance student loans at incredibly low rates.
Scheduled to launch shortly before the Super Bowl, I incorporated a royalty-free soundtrack that resembled the catchy jingles often heard during NFL games and commentary.