CHRIS THOMAS RUBENSTEIN
ART DIRECTION + GRAPHIC DESIGN + PRODUCTION + AI WHISPERER

Student Loan Refinancing Social Media Advertisement

Client
First Republic Bank

Animation
Chris Rubenstein

Creative Collaboration
Chris Rubenstein, Leo Pike, Christian Legg

Copywriting
Christian Legg

Utilizing stock video, this social media piece cleverly utilizes humor and hyperbole to generate excitement among viewers regarding the opportunity to refinance student loans at incredibly low rates.

Scheduled to launch shortly before the Super Bowl, I incorporated a royalty-free soundtrack that resembled the catchy jingles often heard during NFL games and commentary.