Situated at a prime location in Midtown Manhattan, this grandiose digital installation enveloped three sides of a city block at a First Republic site.

To ensure maximum impact, it was crucial that the message conveyed was easily readable for pedestrians strolling alongside the building as well as those across the street.

For this particular installation, I incorporated b-roll footage extracted from a testimonial video.

By duplicating and staggering the footage, I created the illusion of a family engaging in a wide range of activities, despite there being only four distinct scenes captured. To attract more attention, certain panels feature slates with rapidly animated countdown rates, descending from 4.00% to 2.25%, repeating at regular intervals.