In this advertisement, we employed hyperbole to highlight the exceptionally low rate offered by First Republic for student loan refinancing.

What began as a single social media ad quickly evolved into a multi-channel campaign, successfully showcased not only on social media platforms but also through standup banners and digital signage within our bank branches.

Impressively, this particular social media advertisement maintained its status as our top-performing creative for nearly a year, driving a substantial increase in leads and subsequent revenue.