CHRIS THOMAS RUBENSTEIN
ART DIRECTION + GRAPHIC DESIGN + PRODUCTION + AI WHISPERER

PRINTED BANK COLLATERAL

Company
First Republic Bank

Role
Design and Layout

I originally created these flyers in InDesign, but surprisingly, I had to rebuild them in PowerPoint to make them compatible with the Seismic Sales Enablement tool. Using PowerPoint for print design was unusual, as it's typically not the go-to tool for this purpose. However, this approach allowed relationship managers to print personalized collateral on demand, reducing waste while also enabling usage analytics to track the performance of each piece. These are just a few examples of the many documents I converted into PowerPoint—through this process, I became a PowerPoint expert.

Home Equity Line of Credit Flyer Refresh
Redesigned using a column format, with the left highlighting the positioning statement and the right showcasing key features for improved readability at a glance.

Eagle One for Business Rate Flyer
It was imperative to clearly highlight the 1.95% introductory rate for the first 6 months. Furthermore to emphasize to borrowers the option to switch to a fixed rate of 3.00% or a variable rate of 2.25% after the introductory period.
Personal Line of Credit Relationship-Based Pricing Flyer  simplified by replacing a wordy paragraph with a clear, comparative chart, making pricing tiers easier to understand at a glance.
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