In crafting the design for Projectpet.org, I created aesthetics that would resonate with an urban audience while at the same time, communicating the organization's mission of fostering compassion for pets, humans, and the environment. The visual narrative is edgy, juxtaposed with loveable images of dogs. The spray paint motif serves as a visual anchor, symbolizing the tough streets where this organization makes the most impact.

Both the website and electronic press kit are making a significant impact on Project Pet's fundraising efforts.

Working with a shoestring budget, I employed WooCommerce's free ecommerce platform and built the site with Wordpress using the free version of Elementor along with some custom coding and scripting for some features not available on the free platform.

The electronic press kit is an interactive PDF enabling the download of images and clickable links to email and social media. It can also be distributed for printing on letter sized paper.

projectpet.org