REFERRAL PROGRAM INFOGRAPHICS

Company
First Republic Bank

Role
Art Direction and Design Execution

I was assigned the task of creating a couple of infographics that would simplify what was previously a wordy paragraph and illustrate the workings of First Republic's tiered Student Loan Refinance referral program.

I realized the concept would not be easily understood using a basic looking chart with dollar amounts.

By utilizing graphics from our character and cityscape library I constructed two visuals that made it much easier for visitors to understand how the referral program works.

Click image for a detailed view