Testimonial Refresh Digital Signage
Client
First Republic Bank
Design and Animation
Chris Rubenstein
Creative Directors
Gigi Palatnik & Leo Pike
This sign was just one of numerous pieces where I integrated First Republic's refreshed aesthetic.
The direction was to ensure that the quote could be easily read from across the street.
To achieve this, I started by incorporating relevant imagery and giving emphasis to a powerful pullquote from the testimonial.
Afterwards, I isolated the complete testimonial quote and enlarged it to enhance its visibility.
Finishing, I merged all the elements together in the final frame, and reunited all the elements.