TESTIMONIAL REFRESH DIGITAL SIGNAGE

Company
First Republic Bank

Role
Art Direction, Design and Animation

This sign was just one of numerous pieces where I integrated First Republic's refreshed aesthetic.

The direction was to ensure that the quote could be easily read from across the street.

To achieve this, I started by incorporating relevant imagery and giving emphasis to a powerful pullquote from the testimonial.

Afterwards, I isolated the complete testimonial quote and enlarged it to enhance its visibility.

Finishing, I merged all the elements together in the final frame, and reunited all the elements.